Name: Why defining your brand is more vital than ever
Uploaded: 2023-07-31T18:20:31.112654+00:00
Duration: 2389 s
Channel: Adrian Hargrave
Description: In a new and increasingly complex era of retail, defining your brand and cultivating a community around it has never been more vital. Here’s how it’s done. Featuring Benjamin Nazarian, CEO, Therabody; Jason Bornstein, Principal, Forerunner Ventures; Jessica Rolph, Cofounder and CEO, Lovevery; and Katerina Schneider, CEO, Ritual

Adrian Hargrave

In a new and increasingly complex era of retail, defining your brand and cultivating a community around it has never been more vital. Here’s how it’s done. Featuring Benjamin Nazarian, CEO, Therabody; Jason Bornstein, Principal, Forerunner Ventures; Jessica Rolph, Cofounder and CEO, Lovevery; and Katerina Schneider, CEO, Ritual

<p>In a new and increasingly complex era of retail, defining your brand and cultivating a community around it has never been more vital. Here’s how it’s done. Featuring Benjamin Nazarian, CEO, Therabody; Jason Bornstein, Principal, Forerunner Ventures; Jessica Rolph, Cofounder and CEO, Lovevery; and Katerina Schneider, CEO, Ritual</p>

Perishable goods

Ritual

Smart goggles

Catering to specific needs

Whom are your priority customers?

World class retention

Social Media's impact

An incredible community

Launching with Target

Climate change

https://d3ev5earl6dvd0.cloudfront.net/public-media/videos/006/045/006045/video_QDGVEIg.0-_The_Customer_Relationship_in_2022_and_Beyond

Airlines are incentivising us to remain loyal.

A company of much controversy, when initially launched.

Welcome the newest and latest invention - smart goggles. Does this spark a yearn in you?

Moulding their product to best suit their demographic was no easy endeavour.

A word of advice from experienced individuals.

Retention is of the uttermost significance in business affairs.

Do not let your snobbery fool you - social media can be a gateway.

Catering to needs is important - how else can one do so without the aid of consumer's verdicts.

Being as malleable as putty is key when shaping business models.