Name: Patagonia's Next Chapter with CEO Ryan Gellert
Uploaded: 2023-11-03T15:50:08.056582+00:00
Duration: 1825 s
Channel: Adrian Hargrave
Description: In 2020, Patagonia founder Yvon Chouinard had a simple task for Ryan Gellert: figure out the future of his $3 billion company as its new CEO.

Adrian Hargrave

In 2020, Patagonia founder Yvon Chouinard had a simple task for Ryan Gellert: figure out the future of his $3 billion company as its new CEO.

<p>In 2020, Patagonia founder Yvon Chouinard had a simple task for Ryan Gellert: figure out the future of his $3 billion company as its new CEO.</p>

The Founder of Patagonia

The Previous Owner's Two Major Goals

The Purpose Trust

Hold Fast Collective

An Esoteric Approach

Forecast says Anti-Woke

The Responsible Company

A Summarisation

https://d3ev5earl6dvd0.cloudfront.net/public-media/videos/006/526/006526/video_2tCzciY.mp4

Patagonia's rise to power, under Yvonne Sinard, a reluctant capitalist. Hear the story.

Yvonne Sinard had two major goals, when he commenced Patagonia.

Two divisions were made, under Patagonia's ex-ownership, this one being - The Purpose Trust. Keeping the values founded upon remain.

This second division, The Hold Fast Collective are their economic stronghold.

As the interview progresses, we delve into some business problems Patagonia met.

Needing to think of business' role differently, in our modern era. When does the time see fit for a business organisation,  to jump into a current public issue - when does it come false? Inauthentic?

Previous owner, Yvonne Sinard 's recent publishing, supposed to be key for business enthusiasts.

Ryan Gellert is asked to describe Yvonne Sinard, in one word.